You don't need to spend $99/month on SEO software to rank on Google. Some of the best SEO tools are completely free. Here are 10 every local business owner should know about.
This is non-negotiable. Search Console tells you exactly how Google sees your site — what keywords you're ranking for, how many clicks you get, and if there are any technical issues. It's 100% free.
Our free audit tool checks your page title, headlines, meta description, mobile setup, contact paths, and trust signals. You get a scored report with prioritized fixes in seconds. Try it on the homepage.
Speed is a ranking factor. Enter your URL and get a detailed performance report with specific recommendations. Aim for 90+ on mobile and desktop.
Your free Google Business profile is the most powerful local SEO tool. It controls how you appear in Maps and the local pack. Keep it fully filled out and respond to every review.
Type in a keyword and see exactly what questions people are asking. Use these questions as blog post topics. Free tier gives you plenty of data.
Neil Patel's free keyword research tool. See search volume, competition, and content ideas for any keyword. Free version gives you several searches per day.
Crawls your website and finds broken links, duplicate content, missing meta tags, and redirect issues. The free version crawls up to 500 URLs.
See where your traffic comes from, what pages people visit, and how long they stay. Install it once and check it weekly to spot trends.
Generate a sitemap.xml file for your site and submit it to Google. Free for sites up to 500 pages.
Test if your pages are eligible for rich results (star ratings, FAQs, etc.) in Google search. Structured data can increase click-through rates by 30%.
Start with these 10 tools and you'll know more about your website's SEO than 90% of small business owners. Want a quick check of the basics? Run our free audit.