When someone's car breaks down, they Google "auto repair near me" on their phone. If your shop doesn't show up — or shows up with a bad website — they call the next guy.
Here are the 6 most common website mistakes we see from auto repair shops, and exactly how to fix each one.
This is the biggest one. Someone stranded on the side of the road needs to call you immediately. If they have to scroll around looking for your number, they're calling someone else. Put a sticky "Call Now" button at the bottom of the screen on mobile.
If you serve Grand Rapids, your site should say "Auto Repair in Grand Rapids" prominently. Google uses location signals to decide who to show in local search results. A single page for "Service Areas" with a list of cities helps enormously.
Many repair shops still require a phone call to book. Younger customers prefer to book online. Even a simple "Schedule Appointment" form will capture leads who don't want to make a call.
Your Google Business profile is often the first thing people see. If your hours are wrong, your photos are old, or you haven't responded to recent reviews, customers will choose a shop that looks more active.
Auto repair customers are nervous. They don't want to get ripped off. Testimonials, 5-star reviews, ASE certification badges, and warranty information on your homepage reduce anxiety and increase calls.
Auto repair websites are notorious for slow load times. Large photos of shiny cars, heavy animations, and too many plugins. A slow site kills your Google ranking and drives customers away before they even see your content.
Want to know exactly what your shop's website is doing wrong? Run our free audit.